Who Our Clients Are
Our clients are mostly small to medium-size companies—even startups—in tech, manufacturing, biotech, and health care. Small companies and startups move fast, are open to new ideas, and are relatively free of politics. That is how we like to work too.
Other clients drive innovation, entrepreneurship, and technology transfer in major research universities or institutes. We become creative allies in making change.
As Chief Executive Officer of a tech, manufacturing, biotech, or health care company, you might face some or all of these challenges:
Marketing
- You need marketing, but do not have enough of it.
- You need a marketing plan, but do not have one.
- Much of the marketing you do is purely reactive and situational, not proactive.
- You do most of the selling yourself, although you might have a small sales team.
- You might have a small marketing support function, but it is purely tactical.
- You coordinate the work of several freelance creative specialists, but this:
- Takes too much of your time.
- Is not your area of expertise—you may be an engineer, scientist, or businessperson.
- Does not deliver a single, clear brand and message.
Money
- You cannot afford the substantial cost of an experienced marketing person, let alone a team.
- Cash flow is critical.
- Investors may be critical of any “non-essential” spending.
iWrite Marketing structures its services to address these concerns directly.