Results: Print

The Center for Nursing Entrepreneurship is the first initiative of its kind in the world. The founders of the Center have aggressively promoted its work worldwide, through conference presentations, visits to other progressive schools of nursing, and collaboration with the Ewing Marion Kauffman Foundation of Kansas City, Missouri. They needed collateral to use in presenting the work of the Center to potential clients, partners, and beneficiaries, to leave behind, and to mail out.

The collateral needed to explain the work of the Center and particularly to show how the Center works with nurses, and other health care professionals, to develop entrepreneurial organizations. It had to be highly professional and polished in presentation.

iWrite Marketing proposed development of a six-page, gatefold brochure on 80# matt stock. It uses an unusual, bronze-toned metallic ink, process color, several spot colors, and overall and spot varnish coats. The effect is stunning, precisely true to the brand, and very effective in communication. iWrite Marketing developed the model for the entrepreneurial process and conceived its visual display.

We chose the content of the brochure to be both interesting and essentially timeless, so that it will remain current for several years and the print run could be economically long.

The brochure has already found strong interest and approval when distributed at conferences in the United States and China. The branding and print style is classical rather than trendy. It will be central to the communication efforts of the Center for Nursing Entrepreneurship for some time.

© 2007 iWrite Marketing | 125 Tech Park Drive, Rochester, NY 14623-2438
617.401.8857 | Privacy Notice | Contact Us