Research & Analytics



“Get the facts, or the facts will get you. And when you get them, get them right, or they will get you wrong.”
—Dr. Thomas Fuller, Gnomologia, 1732

Market Opportunity & Share Analysis

Companies looking to enter new markets, to sell new products or to boost sales of existing products need thorough analysis backed by data. We offer careful, honest appraisal of opportunity, considering all points of view, but remaining objective.

Competitive Analysis

Understanding competition means researching and analyzing the competitors’ strategies, technologies, products, and capabilities, their likely reactions, and possible outcomes. You need to understand the competitive landscape of your industry, focusing on major competitive threats. We have developed and refined tools that make competition clear and easy to understand.

Primary Market Research

Primary market research should rarely be necessary. With Google and the Web, 80% of the information you need is publicly available, and the other 20% usually does not matter. We believe in just enough information, and do not spend any more time or money than necessary. We can draw on relationships with specialist market research companies in the United States, Australia, and Japan if needed.

iWrite Market Monitor

There is no lack of available information. The challenge is too much information, most of which is irrelevant. Information overwhelms you and you lack the time to read it, or even judge its significance.

We become de facto experts in your markets, products, and services. We understand and follow competitive activity, technological developments, channel activity, and opportunities. Some clients retain us to monitor selected markets. We report back when significant events occur or at regular intervals—daily, weekly, or monthly. The investment that the client has made in our research generates a much higher return over the long run.

Secondary market research services cover every major market and technology, and some of their comprehensive reports are very useful. Our iWrite Market Monitor service differs in that it focuses tightly on your specific, ever-changing marketing needs and strategy. We do not aim to be all things to all market participants, or to publish industry news. We tailor continuing research to facts, opinion, or rumors that directly affect you. We give ‘news you can use’ in bite-size chunks that fit your budget.

iWrite Market Monitor abstracts the customized information into brief, simple summaries, with comment on the threat or opportunity from the client’s point-of-view. We deliver Market Monitor electronically through e-mail, podcasts, and Instant Messaging.