Brands

We develop brands that work, and revitalize brands that do not.

Brand Checkup—your current brand is evaluated on seven important criteria.

Brand Map—we compare your brand and up to five primary competitive brands by visually mapping them against key variables, real and perceptual. This visual tool is surprisingly effective in bringing out problems in brand positioning, and demonstrating the strengths and weaknesses of each brand identity.

BrandBrief^SM—we gather all thinking about the brand in one secure, online wiki (collaboration web site), including the name, tagline, domain name, trademark, elevator speech, mission, vision, target segments, audiences, value proposition, positioning statement, brand attributes, adjectives, emotions, images, sounds, ideas, memories, music, people, colors, survey results, news, history, and current brand identities, if any. The iWrite Marketing BrandBrief wiki captures all the thinking about the brand; it grows and changes as the project develops.

Brand Identity System—a complete identity, usually presented as a simple, multi-page document, includes:

Name and tagline
Logo
Graphics
Color palette
Imagery
Type conventions

Brand Identity Manual—a comprehensive manual to guide staff and vendors in every application of the brand.

Get a free Brand Checkup. Call or e-mail us at 585.598.4874 | brands@iwritemarketing.com. The seven point appraisal will alert you if your brand needs work, and we can also give you a proposal to fix it.

See Recent Work in Brands