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FAQs

1. How is iWrite Marketing different from an advertising agency?

We take a unified approach to the entire marketing process, from strategy to communication. Advertising is a small part of most business-to-business communication. We believe that the advertising agency business model is already outdated, and becoming more so.

2. What else is different about iWrite Marketing?

We have practical, day-to-day marketing experience in large and small companies. Growing a business from within requires a very different set of skills than most consultants and advertising agencies have.

3. Why do you offer the MarketingCapital^SM approach to doing business, in which you are prepared to tie your fees to achieving the revenue growth objectives of the business?

If we cannot grow your business, we will not accept the work. We believe that long-term partnerships grow out of performing well and sharing the risk, just as if we are part of your team on incentive compensation.

4. Do you have an in-house design team? I love the look of your web site!

We work primarily with Dumbwaiter Design, a very talented young company here in Rochester, New York. In fact, we share the same building. We may work with other designers for specialized work, or if Dumbwaiter Design is overloaded.